Heardable, a Singapore-based digital brand analytics company, today hosted the Brand Digital Excellence Awards, Singapore 2016, rewarding brands that are executing the best online marketing strategies, in ten major industries in Singapore.
Having measured digital marketing strength across key digital touchpoints: social networks, mobile, sentiment, website content, content virality, analytics and SEO, Heardable’s inaugural Brand Digital Excellence Awards Singapore 2016 awarded two Best Jewellery Brand awards to Love & Co., scoring the Bronze Award, and SK Jewellery, the Finalist Award.
Commenting on the Jewellery category winners, Jon Samsel, Founder of Heardable said, “It was impressive to see Love & Co, and SK Jewellery take two places, ahead of many other established jewellery retailers in Singapore. The local jewellery brands have an opportunity to feature specific pieces that are available for purchase in Singapore via their websites, while the international retailers have yet to really localize this way. As consumers browse and buy more online, this could be an important advantage to local jewellery retailers.”
Brand Digital Excellence Awards were also presented in product categories: Banking, insurance, beauty, health & wellness, airline, automotive, QSR, fashion retail, and hotels – plus to the strongest government brand online.
Continued Samsel, “We warmly congratulate all of today’s finalists and winners, many of whom demonstrate that strong digital marketing can result from smart strategy rather than simply big budgets.”
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