Aug 23

Soo Kee Group’s SK Jewellery Wins 2016 IPOS Award for Trade Mark Portfolio

  • August 23, 2016
  • Recognised for Group’s success in leveraging on their trade mark portfolio as a growth strategy
  • Testament of Group’s strong business model and effective marketing and branding strategies to raise brand profile and generate revenue
  • Innovation is critical aspect of Soo Kee’s business allowing the Group to stay ahead of the curve and enhance market leadership


Singapore, 23 August 2016 – Soo Kee Group Ltd. (“Soo Kee Group” or the “Company” and, together with its subsidiaries, the “Group”), (“树记珠宝集团”), a leading and established trendsetting jeweller, announced today that its proprietary brand offering extensive range of fashionable jewellery and mementoes, SK Jewellery, has won the Intellectual Property Office of Singapore’s (IPOS) award for Trade Mark Portfolio. The award recognises  SK Jewellery’s success in leveraging on their trade mark portfolio as a growth strategy to raise awareness of its brand and generate revenue.

The joint WIPO-IPOS IP Awards, the only IP Awards of its kind in Singapore, by the World Intellectual Property Organisation (WIPO) and the Intellectual Property Office of Singapore (IPOS) recognise outstanding organisations in Singapore which leverage successfully on their intellectual properties. SK Jewellery was presented the IPOS Award for Trade Mark Portfolio by Ms. Indranee Rajah, Senior Minister of State for Ministry of Finance and Ministry of Law, and Dr. Francis Gurry, Director General of World Intellectual Property Organisation   during IP Week @ SG 2016 at the Marina Bay Sands.

Mr. Daniel Lim (“林雍胜”), Executive Director and CEO of the Company, said “We are honoured to be the winner of the IPOS award in the Trade Mark Portfolio category. Winning this award is a testament of our strong business model and effective marketing and branding strategies that drive the Group’s success. IP integration is integral in our business model and is an invaluable asset to driving innovation. We pride ourselves in our innovative designs and initiatives, a critical aspect of the business which we commit to, that has also allowed us to stay ahead of the curve and fortify our market leadership. We continue to strive ahead to differentiate our products and services through innovation to meet the ever-evolving needs of our customers.”