What better way to start the Golden Goat year than to wear a beautiful symbol of good fortune and attainment close to one’s heart? To welcome the Golden Goat year in a grandiose way, SK Jewellery launches an exquisite collection of 999 Pure Gold pendants inspired by the Goat, the lucky eighth animal in the Chinese Zodiac; as well as a 999 Pure Gold Fortune Golden Goat Gold Bar Ang Pow.
The Prosperity Golden Goat Pendants are a collection of intricately crafted pendants, inspired by the regal goat and fluffy sheep. A traditional symbol of success, wealth and fortune, the majestic hue of 999 Pure Gold adds magnificent warmth to the collection and lends an additional meaning of auspiciousness. With their impeccable finish in matte and shiny 999 Pure Gold, the pendants will be wonderful keepsakes for babies born in the year of the Golden Goat, or for loved ones born under the Chinese zodiac sign.
In addition to the stellar collection of goat-inspired pendants, SK Jewellery redefines the tradition of giving red packets by presenting the 999 Pure Gold Fortune Golden Goat Gold Bar Ang Pow. The Gold Bar is encased in a sleek acrylic case and presented in a custom-designed red packet. With its elegant presentation, the Gold Bar adds a beautiful touch of refinement to the traditional practice of giving red packets as a symbol of well-wishes.
Through the use of state-of-the-art technology in jewellery-making, the surface areas of the Double Fortune Golden Goat 999 Pure Gold Bar is skilfully enlarged to the size of a dollar note, which is more than twenty times that of a traditional gold bar of the same weight. With the use of a special 3D (three-dimensional) technology, pictures on the gold bar are vividly life-like.
To further celebrate the joyous start to the new year, SK Jewellery has filmed a television commercial (TVC), starring its brand ambassador, Ms Jeanette Aw. The warm and moving family-themed TVC is directed by award-winning director, Daniel Yam, who has gained recognition for his short films including “GIFT” and “RIPPLE”.
Ms Stephanie Tan, Brand Manager for SK Jewellery said, “This is the first time SK Jewellery has collaborated with Daniel Yam, and we are very pleased with the TVC and how it effortlessly resonates with the audience. Jeanette also happens to be born in the Year of the Goat, thus it is very befitting and meaningful for her to star in the Chinese New Year TVC.”
Masterfully crafted with beautiful meanings and stories behind their conceptions, SK Jewellery’s innovative and breathtaking 999 Pure Gold items deeply convey the well-wishes of the givers, and truly redefine the art of gifting in all occasions.
View the commercial video here:
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