- Conference will help foster stronger relationships and closer collaborations amongst industry partners to promote and enhance the global jewellery and diamond industry’s future performance and growth
- Signing an exclusive distributorship for ALLOVE under our SK Jewellery brand to expand our product portfolio to meet the changing demands of consumers
- Continue to develop the distinctive strengths of our brands and grow our business through new product lines and building relationships with industry partners
Singapore, 10 December 2015 – Soo Kee Group Ltd. (“Soo Kee Group” or the “Company” and, together with its subsidiaries, the “Group”), (“树记珠宝集团”), a leading and established trendsetting jeweller, announced today that it will be hosting the inaugural Diamond Industry Leaders Conference 2015 and SKJ Group Pte. Ltd., a wholly owned subsidiary of the Company, will be signing an exclusive distributorship with All Love Diamond Limited (“ALLOVE”) for the ALLOVE brand of diamonds under its SK Jewellery brand for distribution in Singapore and Malaysia.
The inaugural Diamond Industry Leaders Conference 2015, hosted by Soo Kee Group, represents a rare opportunity for trade leaders and experts across the entire supply chain around the world from diamond sourcing, certification, trading, manufacturing to retailing to share their insights and expertise and to network amongst themselves.
The Conference comprises industry-leading keynote and luminary sessions, discussion panels and promotes excellent networking opportunities as representatives from HRD Antwerp (international diamond certification body), Shanghai Diamond Exchange, GemEx Systems, Inc. (diamond brilliance, fire and sparkle certification body) share their insights and experience on the cutting-edge innovations, trends and transformations in the diamond jewellery industry. Mr Reuben Khafi, President of Diamond Exchange Singapore, is the event’s Guest of Honour.
One of the most innovative diamond brands in the world, ALLOVE is committed to raising the brand to international status through innovation. Collaborating with SK Jewellery, which is at the forefront of the regional jewellery industry, provides ALLOVE with a strategic regional base to launch the ground-breaking diamond, and in turn, extend its global reach and status. The ALLOVE diamond boldly pushes the boundaries in diamond-cutting techniques with an all-new 81-facet cut, which is specifically created to maximize light performance.
Mr. Daniel Lim (“林雍胜”), Executive Director and CEO, commented on the future plans of Soo Kee Group, “We are privileged to host the inaugural Diamond Industry Leaders Conference 2015, a meeting of minds among luminaries and experts from the global diamond industry where they can share their insights and network with one another at the Conference. We hope that this will be the first of many future conferences in the coming years, and serve as a platform to foster stronger relationships and closer collaborations to promote and enhance the global jewellery and diamond industry’s future performance and growth.
At Soo Kee Group, we are committed to securing the world’s finest diamonds for our customers. The signing of the exclusive distributorship between ALLOVE and SKJ Group Pte. Ltd. represents another milestone for us, as we seek to widen our product line-up to meet the changing demands of consumers. We firmly believe that our constant commitment towards launching new products into the market will help us to continue garnering strong support and loyalty from our customers. Looking ahead, we will intensify our efforts to further develop the distinctive strengths of our brands and grow our business.”
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