999 Pure Gold Limited Edition 25th Anniversary Soo Kee Group Gold Bar
Soo Kee Group is extremely proud to celebrate its 25th anniversary this Golden Jubilee year.
The anniversary will be marked by the grand opening of the new Soo Kee Building, located at Changi Business Park, later in the year. The milestone is especially significant and sentimental to the Group as it charted its stellar growth in the past two decades alongside the nation’s phenomenal transition from a third world country to a first world metropolis.
Started as a single jewellery shop in Bedok in 1991, the Group has since grown into a conglomerate with more than 60 jewellery showrooms in Singapore and Malaysia, and earned its reputation as one of the most trusted jewellers in the region.
“Our vision and dream are great propellants for us, but we would never be where we are today without our valued customers. As the Chinese saying 饮水思源 goes, we should think of the source while drinking water, and so we are dedicating the celebrations of our milestone to the people who really matter,” said Mr. Daniel Lim, Executive Director, Soo Kee Group.
“As a home-grown brand, we are also delighted to celebrate our 25th anniversary – a special milestone – this year, as our country commemorates its Golden Jubilee. While we celebrate this ‘double happiness’, we draw inspiration from our beloved little red dot to scale even greater heights in the future.”
As an ultimate expression of gratitude to its customers, Soo Kee Group is launching a limited edition 999 Pure Gold Soo Kee Group Gold Bar, which will be presented exclusively to customers with a minimum purchase at any SOOKEE and SK Jewellery showrooms.
Inspired by the power of dreams, the gold bar features the Chinese characters“有梦最美 成功相随”, which means that it is beautiful to dream and with vision, success will follow, to encourage customers to boldly follow their dreams.
The gold bar also showcases the new Soo Kee Group corporate headquarters, a representation of the Group’s tremendous growth in the region’s jewellery industry. The new building ushers a brand new chapter in Soo Kee Group’s history as the Group endeavour to dedicate even more resources towards innovation, design and creating value. With multiple facets as a design feature, the building symbolises the abundance of opportunities for growth and the many spectrums of dreams – a reminder for the Group and its staff to strive relentlessly for an even brighter future.
Set against a backdrop of Singapore’s iconic skyline, including, Gardens by the Bay, Marina Bay Sands, Changi Airport, and Singapore Flyer, the gold bar signifies the jeweller’s pride of growing with the nation and its aspirations to flourish with Singapore in the future.
The tagline “Celebrate SG50 Together” and SG50 logo are carved intricately at the top of the gold bar. “Going Beyond” is also carved beautifully at the bottom of the bar, an affirmation to Soo Kee Group’s commitment to its core pillars of Innovation, Value and Design, in creating beautiful jewellery and special gift collections.
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