- JNA Awards is one of the world’s most prestigious awards programme in the jewellery and gemstone industry
- SK Jewellery’s brand was recognised for its commitment to best business practices and excellent customer service
- The award marks the Group’s second consecutive win at the annual JNA Awards, underscoring its dedication to excellence in the jewellery industry
15 September 2017 — Soo Kee Group Ltd. (“Soo Kee Group” or the “Company” and, together with its subsidiaries, the “Group”), (“树记珠宝集团”), a leading and established trendsetting jeweller, is pleased to announce that its wholly-owned subsidiary, SK Jewellery Pte Ltd (“SK Jewellery”) clinched the Retailer of the Year (450 outlets and below) at the JNA Awards Ceremony and Gala Dinner held on Thursday, 14 September 2017, at the InterContinental Hong Kong.
The award is a reflection of SK Jewellery’s commitment to best business practices and excellent customer service which has allowed the brand to command unbridled respect from various trade organisations. Backed by a clearly defined market strategy that resonates with consumers, SK Jewellery has successfully established itself as the “go-to jeweller for all occasions” and the “leader in 999 Pure Gold jewellery”.
This also marks the Group’s second consecutive win at the JNA Awards, having been awarded the Outstanding Enterprise of the Year ASEAN Category last year and is a strong testament of the determination, success and business excellence helmed by the Group.
The JNA Awards is organised by JNA, the flagship jewellery publication of UBM Asia Limited (“UBM Asia”). Considered the “Oscars” of the jewellery industry, JNA Awards, now in its sixth year, champions best business practices in the jewellery and gemstone community by recognising and promoting companies and individuals that demonstrate brilliant leadership, innovative thinking, and successful sustainable and socially responsible strategies.
This year’s event drew close to 100 highly qualified entries from 13 countries and regions, namely China, Fiji, Hong Kong, India, Japan, Malaysia, Singapore, South Korea, Switzerland, Taiwan, Thailand, United Arab Emirates and Vietnam.
Mr. Daniel Lim, Executive Director and CEO of Soo Kee Group said: “It is an honour to be awarded the Retailer of the Year at such a prestigious award ceremony and to be recognised among the exceptional accomplishments of jewellery and gemstone companies and professionals. The winning of this award reaffirms our leading position in the jewellery market as well as our strong brand positioning in the region.
Over the years, we have always strived to expand our retail presence in the region while staying true to our commitment to provide quality products and services to our customers in all our markets. With a carefully planned retail distribution in force, we continue to introduce new product lines and create a unique shopping experience for our consumers based on current market trends and consumer’s preferences, allowing us to stay at the forefront of the industry.
We take pride on being a visionary company, striving to continually challenge ourselves and going beyond to meet the ever-evolving needs and aspirations of smart, modern and globally-minded customers in Asia. Going forward, we will continue to build on our good works to strengthen our market leader position in the region.”
The 2017 independent judging panel consists of industry experts namely Albert Cheng, Advisor to the World Gold Council, Far East (WGC); James Courage, former Chief Executive of Platinum Guild International and former Chairman of the Responsible Jewellery Council; Lin Qiang, President and Managing Director of the Shanghai Diamond Exchange (SDE); Nirupa Bhatt, Managing Director of the Gemological Institute of America (GIA) in India and the Middle East; Yasukazu Suwa, Chairman of Suwa & Son, Inc of Japan; and Mark Lee, Research Director of Asia Pacific Institute for Strategy (APIFS). The full list of award recipients is available on the JNA Awards website www.JNAawards.com.
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